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New York City Dance Alliance (NYCDA) has been helping young dancers achieve their dreams for over 25 years. To stay fresh and appealing to their dancers, we helped the organization to up its game. This vibrant new verbal and visual identity shows a competitive edge while keeping the warmth and passion that has always been at the heart of the NYCDA family.
Transforming dancers into icons
Imbuing every image and phrase with momentum
A manifesto to uplift and ignite
Cohesive social media experience to appeal to a savvy audience
Tour-specific palette builds on the core brand
Bringing the brand purpose into every facet