With support from Airbnb, Niido set out to create communities designed specifically for homesharing. They needed a fresh identity with all the warmth and hospitality of home, including voice guidelines, manifesto, brand book, and printed collateral.
Fleshing out the brand identity in a beautiful, custom book
Creating an inviting voice that captures the warmth of a true host
Guidelines to sound as real and approachable as the brand
Leave-behinds and gifts that get to the heart of the brand
